Want to Experience What Engage CRM Can Do for Your Business?See How Engage CRM Works: Tap to text DEMO to (760) 990-7900
Want to Experience What Engage CRM Can Do for Your Business?
See How Engage CRM Works: Text DEMO to (760) 990-7900
What is Campaign Messaging?
With Engage CRM Campaign Messaging, you can send scheduled, automated follow up text messages from EngageCRM's Campaigns.
Send either a 160 character SMS message or a 1,600 character MMS message in follow up campaigns.
With MMS, you can send 1 to 10 images, contact cards, or audio files seamlessly.
Employ multi-step conversations and also tag and start campaigns based on different responses (i.e; "yes", "no") so your conversations are personal, but still simple and automated.
How Folks Are Using Campaign SMS
Make Sure Your Message is Seen
In my nurture sequence, I have a video that I want to deliver that is critical that the contact views before I move them to the next step.
Because I want to make sure they get the message, I use a text message, but unless I use a Trackable Link I can't tell if they clicked my link. So, I use the Trackable Link to set a tag when the contact taps the link in my text message.
Then I use that tag to trigger the goal that moves the contact to the next sequence in my campaign.
Send a conversation starting message designed to engage the prospect in dialog that can turn into a sales conversation or help identify the concerns the prospect has to further refine the type of nurture campaign they should be receiving.
Remind to Get a Higher Show-up Rate
Send a reminder text message to an upcoming appointment. The appointment could be a webinar, a phone call or in person visit.
I use campaign messages to send out an alert when orders are ready or products have come in.
Communicate with Your Team
I use campaign SMS to send messages to my agents internally for notifications.
How Folks Are Using Campaign MMS
Increase Recognition in Their Phone
When someone gives me a business card, I use the Engage CRM app to import the card info. I then set a tag that kicks off a MMS with my vCard attached and a message that invites them to save my contact information to their phone for quick reference in the future.
Because my vCard includes my photo or my business logo, next time I call or text my name and picture shows up making it easier for them to recognize me.
Directly Send Videos
If I have a really important resource, be it a video or pdf or blog post that I need them to view, I'll record a short video that I text them with my message and Trackable Link.
The video is easy for them to view and my click thru on the link goes up!
When it's really important for a contact to feel connected to my team, I have the text message include a photo of the team member that is sending the message so that there is greater connection and it feels more personal. It also makes it so I can send 1,600 characters in a single text.
Stand Out with an Image
A picture is worth a 1,000 words, so when I have a really good image that illustrates what I'm trying to communicate in my message I'll include it. My message stands out and I get a better response!
Connect with a Personalized Video
I created a saved search where my coaches could go in on a daily basis and see the new contacts on that list for the day.
They can then select a short video greeting that contact with a personalized message and send it to them. This way, my coaches have a personal touch with each of their new leads that come in.
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