Broadcaster
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See How Engage CRM Works: Tap to text DEMO to (760) 990-7900What is the Broadcaster?
The Broadcaster sends either a SMS or MMS to contacts from whatever group or segment (or even all) of your contacts.
This feature is most valuable as a way to send a timely announcement to a segment of your list. If you have an event or upcoming product/feature launch, let your most valuable customers know through a quick broadcast.
A Broadcast can also be used to engage in conversations with several different people all at once, versus a one off text message from a campaign.
How Folks Are Using the Broadcaster
Get Important Information to a Group
I'm able to select a group of contacts and send them a text message. I usually use this for getting out very important messages that I really need my contacts to view.
Event Sign-Up
Sending a message to a group of contacts about an upcoming event they are interested in and provide a link to sign up for the event. I even use a trackable link for that page to see who is actually tapping the link in the text message so I can follow up with them more aggresively.
Send a Personalized Mass Message
Sending a one-off text to multiple contacts using merge fields (insert their name or other contact specific data) to make it feel personal.
Promote to Contacts with Similar Interests
Send a mass text to a group with common tags or interests to promote a service you offer that they would likely be interested in.
This could be used with with a trackable link to gauge click/interest rate then those interested could be further entered into campaigns for further automation and nurture.
Be cautious with this, however. Don't use the broadcaster to continuously promote. This will frustrate contacts and be counter-productive.
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