Email marketing has been around for a VERY LONG TIME (in internet years!).
Email is still a media that you should use, but honestly there isn’t much to get excited about. What’s important to know here is that Engage utilizes email in it’s automated marketing campaigns.
That means you can send multiple emails in a timed sequence to contacts in your database. Email alone is proving to be less and less effective. However, email coupled with SMS, a phone call or direct mail is VERY POWERFUL and gives hope to this digital media.
Make sure when you’re sending automated marketing to engage your prospects or customers that you don’t do email alone. Add other media channels like direct mail or SMS to give tired old email that shot in the arm it needs!